Asahi Brewery Ibaraki: Experience the World of Asahi Super Dry

1. Discover the World of Asahi Super Dry

Located in Moriya City, Ibaraki Prefecture, the Asahi Brewery Ibaraki is home to the Super Dry Museum, an immersive experience where visitors can explore the history, quality, and world of one of Japan’s best-known beer brands.

Rather than a traditional brewery tour alone, the experience combines multimedia presentations, immersive attractions, and opportunities to enjoy freshly served Super Dry. The museum offers visitors a chance to discover how brewing and technology come together to create the distinctive experience of Asahi Super Dry.

With easy access from Tokyo via the Tsukuba Express, the museum makes an interesting destination for visitors who want to experience a different side of Japanese food and beverage culture.

2. Experience the Brewing World Through Technology

■ Explore the Story Behind Super Dry

The Super Dry Museum introduces the history of the brand and Asahi’s efforts to improve the quality and freshness of its beer. Through large-scale visuals and interactive experiences, visitors can explore different aspects of brewing and beer production.

The museum is designed as a five-senses experience, combining images, sound, lighting, and other sensory effects to bring the world of Super Dry to life.

Tours require advance reservations, making it a good idea to check the official website before visiting.

3. Super Dry Museum: An Immersive Beer Experience

■ Step Inside the World of Super Dry

The museum features several distinctive attractions that take visitors beyond conventional exhibits.

SUPER DRY THEATER introduces the world of Super Dry on a dynamic wide screen, while SUPER DRY 318 THE DIVE uses kinetic lighting and visual effects to recreate what happens inside a fermentation tank from the perspective of yeast.

In SUPER DRY GO RIDE, visitors experience the speed and scale of the filling process from the perspective of riding on a Super Dry can. The attraction was enhanced in 2025 with additional mist effects to create an even more immersive experience.

■ Enjoy a Freshly Served Beer

The experience concludes at SUPER DRY HALL, where visitors can enjoy freshly served Super Dry. Non-alcoholic and soft drinks are also available, making the experience accessible to a wider range of visitors.

The museum also has a shop offering original merchandise and souvenirs.

4. Seasonal and Special Events

In addition to its regular museum tours, the facility holds special events and seasonal programs from time to time. These may introduce visitors to additional aspects of Super Dry through limited-time exhibits, special activities, or themed experiences.

Check the official website or social media channels for the latest event information before your visit.

5. A Unique Way to Experience Japanese Beer Culture

A visit to Asahi Brewery Ibaraki offers more than an introduction to beer production. Through immersive technology, brand history, and the experience of enjoying freshly served Super Dry, visitors can discover how one of Japan’s best-known beer brands combines brewing, technology, and sensory experiences.

For beer enthusiasts and travelers interested in Japanese food and beverage culture, the Super Dry Museum offers an engaging way to experience the world of Asahi Super Dry.

◆ Official Website